Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a web copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).
I love it when prospective clients say,
“Just so you know - I’m talking with someone else about this project, too.”
Why? First of all, I love the honesty. (Many people are talking to other candidates, but they just don’t tell you.) But mostly, because it gives me the opportunity to let the person know what they will get if they choose me.
Think about it … As much as you want a job, don’t you want the prospect to find the best person for the job? I do, and I realize it’s not always me. I have a certain approach—and it makes me different from others. Is my approach right for this client’s project? That’s entirely up to them.
Let’s say you bake cakes. And every cake you bake has buttercream frosting. It’s your personal recipe and the only kind you use. People either want buttercream frosting, or they don’t. If they want chocolate frosting—another baker does that better. And that’s cool.
There are lots of writers out there, and we’re all different! Knowing this client was speaking with others gave me the opportunity to make their decision easier for them by sharing, in distilled format, my frosting of choice.
This happened recently, and I said:
“Of course! Thanks for telling me. I want you to find the perfect writer for this project, even if it’s not me. But if you do choose me, my focus will be on making things less technical, more friendly and personality rich. I want the copy to speak to what your audience really needs, and show that you’re the solution. I think it’s more about the end value than the service itself. Whether that approach is right or not - is up to you. But I think it is. And I’d love to work together.”
Saying this truly takes the pressure off. Because if they pick me, I know they’re picking me because of my particular vision (because they want buttercream, not chocolate frosting).
Do you use “other candidates” as an opportunity? Or do you shy away?
Don’t shy away. This time, I got the project. And if you’re the right fit for the project, you will too!
*Cake image, courtesy, Shutterstock.