Creative professionals spend lots of time improving our websites, creating relevant content and searching for the perfect “keywords”—but how important is this, really? In other words, if prospects find you purely through a web search, will they be good clients who value your services?
Upcoming CFBC/HOW Live speaker, Doug Dolan, says no. In this interview, he talks about a myriad of bad clients, including—you guessed it—the web searcher, in preparation for his session, Solving Your Biggest Creative Problem: The Client.
Doug says he’s never been found by anyone, purely based on a web search, where it’s ended well.
The lesson I took from our conversation is to not put as much weight on being found on the web as being visible in the right places, where a discerning potential client is likely to look. That has huge value.
Join me, Doug, and a host of talented speakers and creative professionals, at the upcoming Creative Freelancer Business Conference/HOW Design Live. Early bird deadline ends April 1 and you can still use my promo code for $50 off: ILISE14 when you sign up.