Stephanie Helline took Strategic Design Studio from a dream to a specialty healthcare design firm winning six-figure projects.
Sounds pretty impressive, right? It is. But Stephanie started someplace very different than where she is now. She was in-house—and she was nurturing the spark of starting her own studio. She took on some freelance work, and started thinking as though she were running her own studio even before she made the leap.
In 2006, Stephanie started Strategic Design Studio, and over the past 8 years—has worked to grow it into a virtual firm that provides senior level talent to invigorate healthcare and wellness organizations, while also allowing Stephanie the flexibility to spend 3 months in Italy every year.
Stephanie says that after reading the Marketing Mentor K9 Design Studio case study, it seemed like her big dreams could actually become a reality. “I read about what K9 did, and I thought—hey, I can do that! That was a huge influence.”
Through our work together, we determined Stephanie’s target market and figured out which tools she should use—and voila—she recently landed a six-figure project and is the subject of my latest case study!
Download the new SDS case study to learn about the tools Stephanie used to go from in-house designer to specialty firm owner.