The Marketing Mix | official blog of the Marketing Mentor community

The Marketing Mix is the official blog of Marketing Mentor and the community that's sprung up around it.

We're devoted to helping small business owners, freelancers and independent professionals grow their businesses into thriving enterprises.

Feel free to join in the conversation: leave a comment, send us an email. Or, if you're an MM client, past or present, with the blogging bug and/or great stories to share, let us know—we're always on the lookout for guest bloggers!

ILISE BENUN is the founder of Marketing Mentor, and has been teaching people to promote themselves and their services since 1988. Author of 4 books and many, many more articles, Ilise has been self-employed for all but three years of her working life.

More about Ilise here.

PELEG TOP is a partner in Marketing Mentor and the founder of Top Design, an L.A.-based industry leader in branding and cause marketing.

More about Peleg here.

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The Marketing Mix

A series of posts documenting Marketing Mentor's search for a new tagline and what happened when we opened up the discussion to the Marketing Mentor community.

Click here to read them in chronological order.