The best prospects are like truffles (Designer's Guide Podcast 2)

There are clients and there are C-L-I-E-N-T-S.

Ilise and Peleg are masters of unearthing the latter. Part of it is probably just an uncanny knack, but an even bigger part of finding great clients and prospects is, in fact, quantifiable.

In this second of 12 podcasts covering each chapter of the new book, The Designers Guide to Marketing and Pricing, I interview the mixmasters themselves on best practices when it comes to finding great clients and prospects.

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