I'm a little embarrassed to admit that, although one of the things I do for my Marketing Mentor clients is help them set and achieve marketing and financial goals, it wasn't until this January that I set some solid financial goals for my own business.
And guess what?
It works!
I am amazed at how magical it seems but actually is not.
All I have done is hold the monthly number in my mind and, as I get closer to month's end, check to see how close I am.
This past month, I wasn't close enough. So I got on the phone and started making calls to prospects who had expressed interest but hadn't yet taken the leap to work with me. I also lined up a few more speaking gigs, which are investments toward Q2 and Q3 goals. It took about 2-3 hours and by March 31st, I had squeezed past my goal.
It wasn't difficult; it just took a bit more effort than usual.
Not only that, yesterday, two clients reported surpassing their goals. More proof that it works.
Are you doing it? If so, do you have goal-setting success stories that could help others take this essentially simple step toward the growth of their business?
Goal setting...intentions...putting a picture "in there..."
Whatever you want to call it, I agree, I agree! I am amazed at how things work, when I work things. I was just in London last week, and reminded again why sometimes it's easy NOT to do what we need to do.
How was I reminded?
Everywhere I went (by Tube, that is) I was reminded to:
"Mind The Gap."
It was painted on the cement floor...it was played on an overhead recording...there were signs here and there...all reminding us to pay attention to the difference between where we "were" (on the platform) and where we were "going" (onto the train).
So, I'm re-bringing it in to my work/life balance. "Mind The Gap." The space between knowing what to do...and doing something about it.
Posted by: Jason W. Womack, MEd, MA | April 11, 2008 at 06:30 PM
This works for all kinds of goals.
For example, I recently prepared a weekly checklist showing things that I must do, each and every week, and the days in which I must do them.
I then go through the list each day and check off the boxes, one by one. The very act of seeing what needs to be done helps you to get it done.
Stanley F. Bronstein
MrAchievement
Attorney, CPA, Author & Professional Motivational Speaker
Posted by: MrAchievement - Stanley Bronstein | April 15, 2008 at 10:07 PM