Taking the mystery out of your business
More votes for the tagline poll keep trickling in. Here's one I got today.
April C wrote, "All those taglines are good, but I like #3 and #4 the best. They seem to further define what #1 and #2 are saying, and leave no mystery about what you offer."
That made me realize an unexpected but very positive marketing side effect of this whole process. Each person who gave it enough thought to vote and/or propose their ideas took the time to get to know my business a little better, which is more than I could have asked for in this age of short, short attention spans. For these almost 250 people, there is a lot less mystery about what we offer. That's a good thing.
How can you create a dialogue between you and even a small subset of your market such that they understand your business a little bit better?
Those taglines, again:
- Marketing Mentor: empowering creative businesspeople
- Marketing Mentor: your business development partner
- Marketing Mentor: teaching the art of marketing and self-promotion (current)
- Marketing Mentor: build your business and your confidence
- Marketing Mentor: accountability * motivation * how to
While #3 and #4 are good, they also seem constrictive (as you may have found). They describe one aspect of your business, but not others and may actually narrow (in reader's minds) your options later.
I don't care for #2 at all: business development consulting is a technical field. What you do is much better.
As a creative business person, #1 is my favorite, and leaves room for a variety of definitions that may change as your business changes.
Of course, this comes from a professional who is already chafing at the perceived restrictions of my current tagline.
Posted by: Norman Kraft | July 26, 2007 at 11:02 AM
I vote for #1
It's what you do.
Posted by: Maureen Benun | July 26, 2007 at 07:04 PM