It takes a village to write a tagline

If 2 heads are better than one, then 225+ heads are incredible!

That's how many people took time out of their busy lives in the past week (if you were one, thank you so much!) to provide extremely useful feedback on our tagline ideas. Not only did you tell us what you liked, you also told us why you liked it and what you didn't like and why. Some of you didn't even vote on our options. Instead you sent us more than 60 brand new tagline ideas to consider.

This is an abundant meal for thought (and I thought we were going to make a decision last week so I could print new business cards. HA!). Now we have a 12-page document with your language -- the language of our market -- describing your needs (from your perspective) for our services. This is incredibly valuable to us. And beyond choosing a tagline, we plan to evolve the business based on this information.

Here are the actual results (to date) of the poll:

• 56 votes for Marketing Mentor: empowering creative businesspeople
• 39 votes for Marketing Mentor: your business development partner
• 35 votes for our current tagline: Marketing Mentor: teaching the art of marketing and self promotion.
• 30 votes for Marketing Mentor: build your business and your confidence
• 9 votes for Marketing Mentor: accountability * motivation * how to

So we have some thinking to do and we will keep you posted on what we decide.

And if you didn't get a chance to vote, it's not too late. Feel free to vote by commenting here on the blog.

Comments

[Ovi Demetrian Jr]

This is the one that speaks to me best:

Marketing Mentor: empowering creative businesspeople

[Kelly Parkinson]

I agree -- "empowering creative businesspeople" describes what you do and who you do it for better than the other tagline options. You definitely need the word "creative" in the tagline if you're going to have a functional-literal tagline. Because not every coach works with writers & designers and 'gets' our issues. That's part of your appeal. There's a sense that you'll teach us how to market ourselves without losing ourselves.

[Loren Sherman]

Just wanted to mention one of my favorite taglines. It is kind of off-the-wall but I think it just works. It is for Continental Airlines:

Work Hard. Fly Right.

What always struck me about it is that it can be heard to apply to both the airline and the customer, since it is not as literal minded as saying "we work hard..."

[Loren Sherman]

PS. What I mean by off-the-wall is that it is creative to just the right degree of edginess.

Also, (recent steam pipe events aside) I would want to mention on of my favorites for absolute compactness. It contains only 4 letters but captures a sense of urgency (partly because it implies that they are so ready to take action that they don't have time for a longer tagline) and competence. It is ConEdsion:

On It.

Also, a great logo made of tube, and pipes.