Email newsletters burst your bubble

If you work alone, chances are you're working in a bubble. And if you're not marketing yourself -- in other words, not putting yourself out into the world via your marketing tools -- you may tend to get a little negative about things, sometimes, maybe.

But things sure are different once you learn to interact with the world a bit. In fact, the other day, one Marketing Mentor client, copywriter, Conrad Winter, of Backpocket Copywriter sent out the first issue of his email newsletter (sign up for it here) and got such positive feedback that it burst his negative bubble. Not only do his clients and prospects want to hear from him, they also wanted to tell him how much they like his work. If he hadn't reached out, he'd never hear about it.

Same goes for you.

Comments

[Meaghan Massella]

I agree, newsletters are a great way to keep in touch with clients and to remind them that you are out there! As an acupuncturist, I give little tidbits to help patients stay in a positive mindset and to keep them focused on health between office visits. In addition future patients can learn more about my services as well as get real, useful information-- a bit of a "teaser" without feeling spammed to death.

[Kim Duke]

Hi Ilise,

I love e-zines! They are a savvy way to "hors d'oeuvre" your business to potential customers.

I have found it to be an easy and fun way to connect with my subscribers on a regular basis -and it really filters out those who aren't the best fit for you.

Kim Duke
www.salesdivas.com

[Donalod]

Signing up for one of our weekly newsletters is the easiest way to keep up with all the great stuff going on in the world. Plus, we throw in a few surprises ...