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For the designers out there (and maybe even the writers), when a prospect says, "let me see your stuff" one of the best things to send (so that it thuds on their desk) is actual samples of work you've done for other clients.
But when I suggest that to clients, they often say they have only a few samples and none to spare.
So I wonder, can you negotiate into your contract with a client a certain number of samples for your own promotional purposes?
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A series of posts documenting Marketing Mentor's search for a new tagline and what happened when we opened up the discussion to the Marketing Mentor community.
Good thoughts. I generally work in about 25 samples of every print project I do—that way it takes me a while to run out, and when I do, the project has outlived its useful life anyway.
More often, though, I'll send people a PDF sample sheet or portfolio that has pictures of my work. I think that now that I'm starting to go after larger clients, though, that I'm going to start sending actual physical samples. I agree that it really sends the message a lot better.
Posted by: Dani Nordin | January 19, 2007 at 09:21 AM
I also include in my contract that I will receive 25 samples of project or a number we agree to.
Posted by: Calvin | January 23, 2007 at 02:23 AM