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  • ILISE BENUN is the founder of Marketing Mentor, and has been teaching people to promote themselves and their services since 1988. Author of 4 books and many, many more articles, Ilise has been self-employed for all but three years of her working life.

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  • COLLEEN WAINWRIGHT, a.k.a. "the communicatrix," is a Los Angeles-based writer/designer/consultant who helps entrepreneurs define and market themselves. She is a devoted adherent of the Marketing Mentor program as well as living proof that by gum, the stuff actually works.

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January 24, 2007

Big goals come in small increments

One of the things I've learned about grand, sweeping goals is that they're best served by a series of small, worker-bee-type goals.

So if, heading into the fourth week of the new year, the bloom is somewhat off the rose where your big resolutions are concerned, maybe you can try applying yourself to a small one or two. Or, as so many motivational gurus and organizational experts put it, what one small thing can you do today—right now, even—that will bring you closer to your overarching goal?

Me? I'm writing this one little blog post, which is a drop in the bucket compared to that big, scary Book Project of 2007 that threatens to consume me.

(Seriously—what are you doing? I'd love to hear if and how people are breaking big goals down into digestible chunks...)

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Oh those goals we set each January and seem to forget about by the time March roles around... One of my big goals for this year, ot at least for this quarter is do redesign the www.topdesign.com website. The goal right now is to launch by the end of next month so i am breaking down the process into smaller chunks of work. writing copy, editing, creating all the images, programming, testing, all that takes time. so i put together a list of all the small tasks that need to happen and assign deadlines for them all. hopefully, that's going to keep us on track. And it's not just goals that can use smaller chunks of little goals. It's every project that one works on can have the same ideas applied to them. It really works!...

tee hee! That's my goal too - I've had the new site in development for almost two months now, and I keep moving on to other things. That, and building a strong list of targeted prospects so I can get out of this cheapo rut I've been stuck in for a while, is the goal for this year.

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