How to get great testimonials, simplified
Another question that's been coming up a lot lately...
Q: I want to email clients and past clients to ask for a testimonial. Should I do just ask or should I give examples of what other clients have said?
A: Getting testimonials from clients isn't a challenge because they don't want to. The challenge is in getting them to actually sit down and do it.
The key is to make it really easy for them. I suggest providing a couple models of what you're looking for. Also, offer them a few ways to provide the testimonial (e.g. write it themselves, you write it
based on what they say and they approve it, you write what you think they might say and they edit/approve it).
Another option is to have the client answer a question that focuses on an area you want to highlight. General testimonials like "She did a terrific job," etc. are great, but specific comments are better.
You can ask questions like, "Aside from the copy (or design), how do you feel about the level of service you received?" or (after some time has passed) "Can you comment on the reaction or response to the new website/copy/design?
Posted by: BarbC | February 14, 2008 at 07:45 AM