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  • ILISE BENUN is the founder of Marketing Mentor, and has been teaching people to promote themselves and their services since 1988. Author of 4 books and many, many more articles, Ilise has been self-employed for all but three years of her working life.

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  • DEIDRE RIENZO is a copy writer who helps small business owners turn their ideas into words. She partners with web designers to create simple, compelling, and keyword-rich website content for their clients. The Marketing Mentor program is the driving force that has helped Deidre grow her business, and she blogs about her experiences, adventures, and struggles here at the Marketing Mix.

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« Shoulder tapping gets you free time-tracking | Main | Don’t be afraid to shoulder-tap »

June 13, 2013

Have you screwed up like this too?

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a copywriting partner to designers, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

I heard so many goodies in last week’s (free) best practices webinar. If you didn’t catch it—listen & watch here.

One thing that kept popping into my head (during this insanely busy week) is what Jen Lombardi from Kiwi Creative called one of the ways she “F***ed Up As A New Freelancer.” Jen said:  

“On a super slow day, I wouldn’t think logically (Oh my client must be on vacation or in meetings all day), no, I thought, Oh my God, my client hates me, they are never sending me any more work, and my business is certain to fail by the end of the month. On the flip side, if in a couple days, I would get really, really busy, I would freak out and think that I needed to rent an office and hire a staff of 20…”

Jen says it’s much better to monitor trends over time—and she’s right. Her tip has helped to put my busy week into perspective, because I know that next week, I’ll have plenty of extra time (that I’ll try to enjoy instead of worrying about impending business failure).

The truth is, if we keep doing our marketing, and keep reaching out, the pipeline will keep working. I don’t think it will ever be a 100% smooth, steady flow—that’s just not the way this self-employed life works—but Jen’s tip is a smart and sane way to approach an ever-changing situation.

Listen to the whole webinar here, with more tips from Jen Lombardi, Jenn David Connolly, Jason Early and Erin Pheil. Plus, to get a whole weekend of business-growing ideas, join me at CFC! Register here and use the code “ILISE” to save $50.

 

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