What we're about

  • The Marketing Mix is the official blog of Marketing Mentor and the community that's sprung up around it.
  • We're devoted to helping small business owners, freelancers and independent professionals grow their businesses into thriving enterprises.
  • Feel free to join in the conversation: leave a comment, send us an email. Or, if you're an MM client, past or present, with the blogging bug and/or great stories to share, let us know—we're always on the lookout for guest bloggers!

Newsletter

LinkedIn

  • Ilise on LinkedIn
    View Ilise Benun's profile on LinkedIn
  • Deidre on LinkedIn
    View Colleen Wainwright's profile on LinkedIn

The Mix Master

  • ILISE BENUN is the founder of Marketing Mentor, and has been teaching people to promote themselves and their services since 1988. Author of 4 books and many, many more articles, Ilise has been self-employed for all but three years of her working life.

    More about Ilise here.

The Mix Mistress



  • DEIDRE RIENZO is a copy writer who helps small business owners turn their ideas into words. She partners with web designers to create simple, compelling, and keyword-rich website content for their clients. The Marketing Mentor program is the driving force that has helped Deidre grow her business, and she blogs about her experiences, adventures, and struggles here at the Marketing Mix.

Guest Mixers

Powered by TypePad

« Content marketing starts with email | Main | What’s the best way to miss a deadline? »

March 04, 2013

Content Marketing = 17% Increase for Web Designer

When I did the free mentoring session with web designer, Jill Anderson, she had plenty of clients who had come through word of mouth, as is the case with so many people I talk to.

The problem, as she described to me in this week’s podcast interview, was this: “I was in overwhelm. I had a lot of work but it wasn’t quality work. I had time management problems and a stale web site with old content and samples. I was in the trenches going day to day from client to project and I wasn’t focusing on my business and where it needed to go. I needed someone to hold me accountable, a mentor to bounce ideas off and come up with a better way of doing it.”

That’s exactly the type of thing I help creative pros with. So Jill and I worked together for an hour every other week. And at the end of the year (as of February 2013), she had increased her business by a whopping 17%.

There are many reasons for that increase (download the case study for details), but we can certainly attribute it to the simple -- and interlocking -- content marketing tools we put in place, including:

  • Refined positioning: Jill Lynn Design specializes in web sites for “stylish” small businesses and solopreneurs, especially designers.
  • Packaged Pricing: 3 tiered packages of web site design tailored to her market.
  • Bait piece: Jill wrote “7 Stylish & Sure-fire Ways To Get Your Website Noticed and Engage Your Ideal Clients,” a tip sheet she gives away to anyone who signs up for her email newsletter.
  • Monthly Email Newsletter: She sends it out on the 3rd Thursday of every month.
  • Blog: She writes a monthly post that she links to in her email newsletter.
  • Social media: Says Jill, “Now that I have content (blog and email newsletter), I can post them on social media to reinforce my positioning. I do that more now because I have content.”

This is a simple marketing plan that can work well for almost any creative professional. Download the case study and/or read more on the blog about how Jill uses these tools.

Of course, you are welcome to sign up for the free session with me if you want to talk about how I can help.

And come meet Jill at CFC: The Business Conference for the Creatively Self Employed. The event is June 22-24 and early bird deadline is next Friday, March 15. Get an extra $50 off with the promo code: “ILISE” Hope to see you in San Francisco!

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451e4d169e2017ee8ed5184970d

Listed below are links to weblogs that reference Content Marketing = 17% Increase for Web Designer:

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Subscribe!

The Tagline Series

Etc.