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  • ILISE BENUN is the founder of Marketing Mentor, and has been teaching people to promote themselves and their services since 1988. Author of 4 books and many, many more articles, Ilise has been self-employed for all but three years of her working life.

    More about Ilise here.

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  • DEIDRE RIENZO is a copy writer who helps small business owners turn their ideas into words. She partners with web designers to create simple, compelling, and keyword-rich website content for their clients. The Marketing Mentor program is the driving force that has helped Deidre grow her business, and she blogs about her experiences, adventures, and struggles here at the Marketing Mix.

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February 27, 2013

Positioning Your Firm To Work With Clients Who “Do Good”

SO many clients lately want to work with organizations that “do good” or are trying to help people improve their lives or make the world a better place. But they’re not easy to find.

In my recent podcast/interview with Sarah Durham of Big Duck, we gave some hints about how to find those prospects. (Read and listen to that here: http://www.creativefreelancerblog.com/marketing/want-to-work-with-organizations-that-do-good/)

In working with clients recently on who their competition is for this type of work, we’ve come across many creative services firms that are attempting to position themselves this way. Here are a few we found…

What do you think? Know any others? Post them here.

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Comments

Great post Ilise. Firms that are NYC based can gain knowledge and training in this area via the Sustainable Design Entrepreneur's Program at FIT http://www.fitnyc.edu/10928.asp

[full disclosure, I helped create the program and teach there!]

Julia Reich Design :-)

and

Red Rooster Group

Us! Http://www.rogue-element.com ;-)

And us! Blue Marble Creative

http://www.bluemarblecreative.net

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