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  • ILISE BENUN is the founder of Marketing Mentor, and has been teaching people to promote themselves and their services since 1988. Author of 4 books and many, many more articles, Ilise has been self-employed for all but three years of her working life.

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  • DEIDRE RIENZO is a copy writer who helps small business owners turn their ideas into words. She partners with web designers to create simple, compelling, and keyword-rich website content for their clients. The Marketing Mentor program is the driving force that has helped Deidre grow her business, and she blogs about her experiences, adventures, and struggles here at the Marketing Mix.

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February 21, 2013

Making “no” easier

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a copywriting partner to designers, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

I’m a writer, but I’ll be the first to admit: there are things I can’t write.

Well, I probably could write them—but I’d know somebody else could do it better. That’s not the kind of work I want to provide. I want to give my clients top-notch writing that will really work for them.

I’m best at:

  • Writing personality-filled website copy for designers and their clients
  • Helping service providers connect warmly and authentically with their ideal clients

Everything else is not my strong suit.

Lately I’ve been thinking that I need to meet more writers. So this morning, I posted Are you a writer? Please say hello... on the CFC LinkedIn Group. If you’re a writer, please say hello and share your specialty.

Perhaps if we have a good network, it will be easier to say “no” because we have someone great to recommend. What do you think?

This is yet another reason I’m excited to attend CFC in San Francisco (June 22-24)! Will you be there?

 

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Comments

I totally agree! I don't think of other designer/developers as competition, I think of them as colleagues. I actually get a fair amount of work from people in my field. Posting on the CFC group about that was a great idea, I may have to follow your lead.

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