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  • The Marketing Mix is the official blog of Marketing Mentor and the community that's sprung up around it.
  • We're devoted to helping small business owners, freelancers and independent professionals grow their businesses into thriving enterprises.
  • Feel free to join in the conversation: leave a comment, send us an email. Or, if you're an MM client, past or present, with the blogging bug and/or great stories to share, let us know—we're always on the lookout for guest bloggers!



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The Mix Master

  • ILISE BENUN is the founder of Marketing Mentor, and has been teaching people to promote themselves and their services since 1988. Author of 4 books and many, many more articles, Ilise has been self-employed for all but three years of her working life.

    More about Ilise here.

The Mix Mistress

  • DEIDRE RIENZO is a copy writer who helps small business owners turn their ideas into words. She partners with web designers to create simple, compelling, and keyword-rich website content for their clients. The Marketing Mentor program is the driving force that has helped Deidre grow her business, and she blogs about her experiences, adventures, and struggles here at the Marketing Mix.

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January 31, 2013

Will You Be at CFC 2013? (June 22-24, San Francisco)

I'm thrilled to announce that registration is open for the 6th annual Creative Freelancer Conference and HOW Design Live – an extravaganza of inspiration and networking. Here are the highlights of what’s “new and improved” for CFC this year:

  1. Three Days of CFC: CFC has grown into a 3-day affair and on Day 3, I’ve organized a way for you to let the 2 days’ worth of intense information sessions sink in. There will be another set of Morning Roundtables -- you can even lead one on a topic of your choice. The Resource Center and Exhibit Hall will be open. We’ll have peer-to-peer mentoring facilitated by Andrew Fingerman, CEO of PhotoShelter.com (i.e. more networking with colleagues). Or you can attend 2 very hands-on post-conference workshops, Determine Your Positioning and Find Your Target Market with Ilise Benun and Develop Your Content Strategy with Mark O’Brien of Newfangled.com ($99 each)
  2. Matchmaking with In-HOWse managers. Last year, the In-HOWse conference was running right next door to CFC and some of the managers snuck over and asked me if I could recommend any freelancers. Light bulb moment! So this year, our Happy Hour on Day 1 (June 22) will bring everyone into the same room to network and get to know each other. (Don't worry, we'll prep you for this networking experience.)
  3. Trade Show for Freelancers/InHOWse: Plus we'll have a trade-show-style set up where you can meet actual prospects in corporate marketing/creative departments who are looking for freelancers just like you to give their work to. Show your portfolio, shake their hands and get their cards! Freelancers will sign up in advance for a spot at a table and In-HOWse reps will come by to visit and view your work.

That's not all, of course. You've probably received a brochure in the mail with more details and you can find it all here on the web site.

More and more people each year get The Big Ticket so they can attend the whole thing. You almost can't afford not to, if you're going to make the investment in the first place. So if that's your plan, figure out how many clients/projects you need to pay for it and go get it. (It could be just one!)

If you want to find a roommate or meet people in advance, connect with others via LinkedIn discussion.

Details and sign up here. Use my personal promo code (ILISE) for an extra $50 off (CFC only)!


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