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  • ILISE BENUN is the founder of Marketing Mentor, and has been teaching people to promote themselves and their services since 1988. Author of 4 books and many, many more articles, Ilise has been self-employed for all but three years of her working life.

    More about Ilise here.

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  • DEIDRE RIENZO is a copy writer who helps small business owners turn their ideas into words. She partners with web designers to create simple, compelling, and keyword-rich website content for their clients. The Marketing Mentor program is the driving force that has helped Deidre grow her business, and she blogs about her experiences, adventures, and struggles here at the Marketing Mix.

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« What’s your plan for 2013? Quick & final offer... | Main | Monday = Research »

January 03, 2013

My 2012 recap & quintupled web visit surprise

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a web copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

Did I meet my goals for 2012? Here’s my recap:
  • Send my un-newsletter every month. I sent my un-newsletter every month for a total of 12 newsletters this year! (In 2010, I sent 10. In 2010, I sent 6. In 2009, I sent zero.) 
  • Meet the magic number every month. I beat last year’s income but didn’t quite meet this year’s goal. Fortunately I have another year to try again. I know I would’ve met this year’s magic number if I hadn’t slacked on my next goal…
  • Introduce myself to 5 new prospects per week. My email outreach in the first half of the year was a great success. 39% of my income came from it. Then I stopped. Silly me. It’s not difficult, but it takes discipline, and I need to keep working on that.
Other accomplishments:
  • My web visits quintupled this year from 787 in 2011 to 4235 in 2012. While some may have been due to outreach and other marketing efforts, this is mostly due to a redesign in Wordpress and its resulting SEO efficiency. I had to check the stats twice!
  • There are now 282 target market prospects on my email list (from 219 last year).
  • The ROTH IRA that I started last year keeps growing, and it’s a big comfort. (If you don’t have one, get one.)
  • I gave up Facebook this year, and I’ve been a lot less distracted and agitated. Sure, I’m a bit disconnected, but I’ve learned to deal with it. For me, it was a great decision.
  • My eggs are in multiple baskets. In 2010, my business was out of whack. 87% of my business came from just 4 clients. 2011 was slightly more in-whack. My top 4 clients provided 67% of my income. This year, my top 4 clients accounted for 46% of my business while my other 29 clients accounted for 56%.

Have you recapped your 2012? How did you do?

For your New Year’s dose of practical tools and inspiration, join Ilise for her annual pep talk on Thursday, January 10th at 2:00 PM ET. Sign up here.


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Thanks for the recap and all the good news about your marketing efforts. Congrats and well-deserved.

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