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  • DEIDRE RIENZO is a copy writer who helps small business owners turn their ideas into words. She partners with web designers to create simple, compelling, and keyword-rich website content for their clients. The Marketing Mentor program is the driving force that has helped Deidre grow her business, and she blogs about her experiences, adventures, and struggles here at the Marketing Mix.

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« Thursday = Follow Up | Main | Listen to the free marketing pep talk »

January 11, 2013

Friday = Make a change to your own site

If you’re following the new 2013 Creative Professionals Marketing Plan + eCalendar, so far this week you’ve researched, prospected, created content and followed up.

Today, you’re going to refresh or update your website—which has so many benefits. It keeps your site informative and current for your audience, and it also keeps you fresh and appealing to the search engines. Spend a few minutes updating your website:

• Add a testimonial
• Add a new project to your portfolio
• Tweak your contact form
• Develop a page of “packages” for your services page
• Add to and/or reorganize your client list
• Add your email newsletters to your site
• Add something to your bio
• Add resources for your clients/prospects/markets

By spending 30 minutes a day, each week, you’ll get the clients you want, and the projects you want. It’s not too late to start shaping your 2013 by doing one simple marketing task each day. Get the 2013 Creative Professionals Marketing Plan + eCalendar here.

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Comments

These are great suggestions, Ilise. So often we finish a website and think, "ok, I can mark that project off my list!"

I was wondering if you could post some examples of design sites with packages or resources? Not to copy, but to trigger ideas.

Lisa, there aren't many design sites that offer packages. I've been working on that with a few clients, including Jill Anderson of Jill Lynn Design http://www.jilllynndesign.com

She's also great with designers' sites...in case you're having trouble getting your own done.

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