What we're about

  • The Marketing Mix is the official blog of Marketing Mentor and the community that's sprung up around it.
  • We're devoted to helping small business owners, freelancers and independent professionals grow their businesses into thriving enterprises.
  • Feel free to join in the conversation: leave a comment, send us an email. Or, if you're an MM client, past or present, with the blogging bug and/or great stories to share, let us know—we're always on the lookout for guest bloggers!



  • Ilise on LinkedIn
    View Ilise Benun's profile on LinkedIn
  • Deidre on LinkedIn
    View Colleen Wainwright's profile on LinkedIn

The Mix Master

  • ILISE BENUN is the founder of Marketing Mentor, and has been teaching people to promote themselves and their services since 1988. Author of 4 books and many, many more articles, Ilise has been self-employed for all but three years of her working life.

    More about Ilise here.

The Mix Mistress

  • DEIDRE RIENZO is a copy writer who helps small business owners turn their ideas into words. She partners with web designers to create simple, compelling, and keyword-rich website content for their clients. The Marketing Mentor program is the driving force that has helped Deidre grow her business, and she blogs about her experiences, adventures, and struggles here at the Marketing Mix.

Guest Mixers

Powered by TypePad

« How to raise your rates in 2013 | Main | Do you have Square? »

December 03, 2012

Time to raise your rates to existing clients?

In a blog post last week, Deidre wrote about how she raises her rates all year long. She ended the post with, “If you’re afraid to talk about money or to raise your rates, you’re probably the person who most needs to.”

And if that’s you, now’s the time.

How long has it been since you’ve raised your rates, anyway?
Too long, probably.

I know we’ve had a recession and you may have been asked to lower your rates lately.

All the more reason to raise them now.

Things are looking up. The election is behind us. People are optimistic. Cyber Monday broke records. You should benefit too.

But only if you take the bull by the horns, as they say. Nothing will trickle down to you unless you do something.

And December is the ideal month. So here’s what you should do:

  • Give notice to your existing clients that January will bring an increase. (Whatever you do, don’t ask them for a raise. You’re the boss.)
  • Ask if they need to spend money now anyway. If they don’t, they may lose it.
  • Offer to keep 2012 prices for 2013 services for whatever they pre-pay before the end of December.

Don’t let it slip away. Make a list of the clients who need a raise and draft a message to send them this week.

There are more tips like these in my book, The Creative Professional’s Guide to Money. (And it makes a great gift for any creative type who’s struggling with the “business” side.)


TrackBack URL for this entry:

Listed below are links to weblogs that reference Time to raise your rates to existing clients?:


Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment


The Tagline Series