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February 01, 2012

What kind of copywriter can you be?

In this world where “content is king,” more and more of marketing is “content marketing.” With the need for content so vast—you can be a writer who specializes in exactly what a prospect needs, such as a web writer, content strategist, direct response writer or technical writer.  

Stacey King Gordon, from Suite Seven, started as just a plain “writer” in 1998, and now she’s a “content strategist.” An evolution happened during that time, in which she realized what type of writer she wanted to be—for herself and for her clients. 

In my first interview with Stacey, we talked about the process of renaming her business. In this interview, I wanted to delve deeper with Stacey to determine how the shift from “writer” to “content strategist” happened. 

She answers these questions: 

  • Was there a gradual shift in perception or positioning?
  • Where did the process begin?
  • How did confidence play a role?
  • How long did it take?
  • What marketing outlets did you change first?
  • How is she gaining recognition in the content strategy community? 

Stacey also talks about her new elevator pitch, why she was choosy about which portfolio items to show, and more… 

Listen to this 17-minute interview here.

 

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