My starburst marketing plan for 2011

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

For my 2011 plan, I was inspired by Ilise’s post, Are you a visual planner?

I’m definitely a visual person, but on top of that, I'm an out-of-sight-out-of-mind person.

I’ve made plans before in detailed excel spread sheets. And then I never opened them again.

So this year, I’m keeping it simple—and visible!

Yes, my magical approach for 2011 was to write my goals on starbursts and stick them to my wall.

 
The starbursts say:

1. Build 5 new relationships
2. Hit the magic number every month
3. Meet 2+ prospects per week (email, phone, in-person)
4. Send un-newsletter every month
5. Track my time

Since goals change or evolve, I can always change them or add more as the year goes on. (There are plenty of blank starbursts in my desk drawer.)

But for now, this is my plan, and I’m good with that!

Another great visibility-maker is the 2011 MM eCalendar. My daily, weekly, and monthly tasks pop up in my Google calendar, making them much harder to “forget.”

What’s your approach to goals this year?

Comments

[Sandy Barris]

Thanks for sharing about being flexible and using your starburst system, very clever.

If history has taught us anything, no matter how effective your plan may be, chances are, it will have to be altered at a given time; due to what your competitor(s), clients, future clients or suppliers are doing.

Here’s the kicker, don’t feel as if you have to be a psychic.

Don’t feel overwhelmed at the thought of needing a business and marketing plan so flexible that it takes away from the overall aim and goals that made you ‘hungry’ to market your particular business, product, service or idea in the first place!

No doubt about it, there’s an easy way to be sure that you can continue to have success in the future – if you just start off with flexibility in mind!

The best way to do so is to have a marketing plan and marketing calendar that is flexible and built to adjust itself when the time comes to do so.

Respectfully,
Sandy Barris
Fast Marketing Plan.com
http://www.FastMarketingPlan.com