Are your clients inside your head?

Welcome to Week 45 of my adventure as a member of the Marketing Plan Group. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning from my group experience.

Our prospects are not inside our heads. And even if they were, they still might be confused about what we do.

Because in order to tell others, we first have to be clear about it ourselves. Right?

Laura Foley, Massachusetts-based designer and PowerPoint expert, did something simple and brilliant in her latest newsletter. She took a look at what she really does for clients, instead of the generic idea of what she thinks she does. I liked this so much, I took a stab at it myself:

What I usually say/think I do:

“I’m a copywriter.”

Here’s what I really do for clients:

• Write the words that go on websites
• Develop and polish the ideas they send me for e-newsletters
• Create taglines
• Get their personality across with words
• Simplify, refine & take out nonsense
• Write cool, fun bios
• Determine their page layout based on the content they need
• Listen
• Guide them
• Show personality
• Get inside their heads & their audience’s heads
• Research keywords and write meta tags
• Remove stress

I just thought it was really innovative to take a deeper look at what I actually do. Your turn! Give it a try, and post your responses here.

This reminded me of a blog post Dyana Valentine did last summer, Pitch Perfect: How-To. Dyana is the master at helping you figure out how to say what do you. In the blog post, she talks about creating the “perfect pitch,” and she shares this amazing handout.

Need more help creating the magic? Work with her. You’ll create something incredible.