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  • ILISE BENUN is the founder of Marketing Mentor, and has been teaching people to promote themselves and their services since 1988. Author of 4 books and many, many more articles, Ilise has been self-employed for all but three years of her working life.

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  • DEIDRE RIENZO is a copy writer who helps small business owners turn their ideas into words. She partners with web designers to create simple, compelling, and keyword-rich website content for their clients. The Marketing Mentor program is the driving force that has helped Deidre grow her business, and she blogs about her experiences, adventures, and struggles here at the Marketing Mix.

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June 28, 2010

Where do you find ideas for blog posts?

Sometimes, ideas for blog posts and newsletters appear like magic. But other times, they don’t. When you’re stumped, and you need inspiration, where do you look?

I just listen to my clients. Whenever I get a question (especially from more than one person), I take time to answer it, then turn it into a blog post.

We found a few posts on this very topic. Here, Chris Brogan shares 20 blog topics to get you unstuck, and Steve Aitchison shares 100 ways to find ideas for your blog posts.

Writing a newsletter or a blog (as a way of keeping in touch with your target market), is an important tool we teach in the Marketing Plan Group. If you’ve been meaning to get one started – but haven’t, and need a boost, the next group starts the week of July 19th. Details here or fill out this form.

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Comments

Great post, Ilise! I'm in the process of kicking my blogging into gear again, so I appreciate the timely advice.

The ways I usually find content for blog posts are reading and listening to the radio. I regularly read magazines about design (as well as topics of personal interest) and marketing/small business books. Listening to public radio often sparks an idea for a post too.

I maintain a document with ideas for potential blog posts and a file folder with magazine or newspaper articles that may inspire a future post.

I'm looking forward to trying some of these blogging tips!

I definitely agree, creating blogposts from personal questions of clients and answering them is a great idea. It's a way to get in touch with your clients and also shows to possible clients how you deal with a situation. More power to you Ilise!

You can actually get blog ideas form everyday encounters. All it takes is getting your creative juices flowing. You can also try taking inspiration from the simplest things around you, blog about it, and get your readers to engage in a conversation. :)

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