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  • ILISE BENUN is the founder of Marketing Mentor, and has been teaching people to promote themselves and their services since 1988. Author of 4 books and many, many more articles, Ilise has been self-employed for all but three years of her working life.

    More about Ilise here.

The Mix Mistress

  • DEIDRE RIENZO is a copy writer who helps small business owners turn their ideas into words. She partners with web designers to create simple, compelling, and keyword-rich website content for their clients. The Marketing Mentor program is the driving force that has helped Deidre grow her business, and she blogs about her experiences, adventures, and struggles here at the Marketing Mix.

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« Has word-of-mouth slowed down lately? | Main | Ready to Reinvent, Re-imagine & Reinvigorate your career? »

April 08, 2010

Can you fill in the blanks?

Welcome to Week 28 of my adventure as a member of the Marketing Plan Group. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning from my group experience.

Time for a little fun with numbers! Think of it as numeric Mad Libs. Ready? Fill in the blanks for your business:

My monthly financial goal is _________.

When I look over my past projects, I can see that my average amount billed per project is _______. This means I need _____ projects per month to reach my goal.


Last month, I did _____ estimates. The number of estimates that got accepted is _____.
This means, my average estimate acceptance rate is _____.

This means I need to do _____ estimates per month to reach my monthly goal.

Getting there

To create this number of estimates per month, I need to find prospects. Here’s how:

  • I will attend _____ networking events.
  • I will send a newsletter to _____ prospects.
  • I will spend _____ hours per day/week social networking.
  • I will write _____ blog posts and/or _____ articles.
  • I will make _____ research calls.
  • I will reconnect with _____ prospects.
  • I will comment on _____ blog posts.

If you’re not finding enough prospects, to create enough estimates, to get enough projects – then you need to up your marketing efforts. Yep, it all comes down to marketing.

Did you fill in the blanks? Did you learn something you didn’t already know?


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This is a great way to approach goals, much less daunting than a complicated marketing plan. Seeing actual numbers is good incentive and an easy way to track results. I just printed it out and plan to use it right away!

Thanks for sharing, Deidre!

Nice, simple, helpful tool that I edited a bit to fit my needs. I added prospecting (calling happy client to touch base and ask for referrals) and successful actions. Referral from the right clients, has been a successful action in the past. I agree that not all referrals are good ones.

I've made a version to go in my business plan notebook, so I can do a weekly assessment. Having it in a easy and approachable format, means that I will actually make myself focus on getting it done!

Well done! This is one of the most useful item I've been in the blog!

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