Get my new book and do some good too

After 18 months in the works I'm thrilled to announce the release of my latest design book "Designing for the Greater Good." The book is officially available on Amazon.com and your nearest fine bookstore.

This book is actually a dream come true for me. I started pitching the book idea to publishers back in 2003 and kept getting rejected. "No one wants to look at a book of work that people do for free" was the common response. Never mind that I was running a successful agency that was doing pretty much only non profit work. That didn't matter or wasn't proof enough that it's a hot topic. Publishers didn't think a book on this subject would sell. But I didn't give up. Every chance I had I pitched the book. I knew that the world needed to see all the amazing work designers do for causes and non profits. 

And then I met Nancy Heinonen. Nancy invited Ilise and I to write the introduction to Big Book of Self Promotion and was interested in ideas for new book projects. I pitched the idea to her and she loved it. My enthusiasm with the topic helped her sell the book concept to Harper Collins and BAM! we had ourselves a book deal.

The book was not a small task. As soon as we announced the book and opened it up for submissions the work flooded in. I knew that I wouldn't be able to handle authoring and designing the book myself so I turned to a good friend and Marketing Mentor client, Jonathan Cleveland of Cleveland Design in Boston, and together we collaborated to make the book come to life.

But the book release is not the only reason I am writing this today.

With the spirit of the book, I'd like to make a bigger impact through the power of the design community. So here is what my lovely co-author Jonathan Cleveland and I decided to do:

Buy a book and help rebuild Haiti.

Our promise: For the first 100 books sold this week we'll donate $10 per sale to the American Red Cross to help Haiti earthquake victims in your name. Think of all the goodness you'll be sending out there with each book purchase. It's practically banking karma points and making a real difference in the world.

What we ask of you: email a copy of your receipt of the book purchase with your name to peleg@marketing-mentor.com and your name will be added to the list of donors. That simple.

I have no idea if even one person will care to participate in this effort but I'm putting it out there.  Sure, I'm hoping this will help promote the book but frankly, I think this book will sell with or without this effort.

I'm super proud of this book. The work in it is some of the most inspiring design work I've seen in my life. Real work with real purpose. Design work that really touches people's lives.

I hope you grab a copy and savor the goodness!

Comments

[Lynne]

I'm really excited about this book. I'm located in DC which is stock full of nonprofits, and it seems most design books are full of projects created for Nike and Timberland and other clients in the consumer products industry. Can't wait to read the book and see all the great work.

[Andy Strote]

Your link to your book doesn't work. I think there's a ")" at the end of it that you need to get rid of.

[Dyana Valentine]

VERY proud of you, Peleg!! I love the way you move through the world--seeking good, beauty and innovation. Keep on trendsetting and being your fabulous self!