Growing your business with marketing, week 44: Cumulative marketing

This is Week 44 of a 52-week project/experiment in DIY marketing. Armed with nothing but a copy of the 2009 Grow Your Business Marketing Plan + Calendar and my bare wits, I'm applying the skills you need to grow a business in real time, day by day, and reporting on them week by week. See the Project Companion Blog, A Virgo's Guide to Marketing, for in-depth posts, additional links and other marketing-related goodness.

During a week of zero networking events but several one-on-ones and (too?) many blog post, I suddenly had the whole issue of "regular" marketing reframed for me: not only is it a marathon, not a sprint (and cumulative, in a most excellent way), it allows for all kinds of adaptive implementation.

Visit the Virgo Guide to see what I'm talking about in explicit detail, along with some other insights and a schedule for the week.