If Betty can do it so can you
Although I don’t have a TV or cable at home, there are a few shows that are worth downloading from iTunes. Ugly Betty is one of those guilty pleasure shows for me. I admit it. I never miss an episode. So imagine my surprise when during last week’s episode Betty was getting some marketing and networking advice from her boss and colleagues. It’s ok to admit that you may hate networking but even Betty’s boss reminds her that “Networking us is one of those annoying things but if you’re serious about your career it’s something you have to do.”
Betty also received some advice from her co-workers about the three steps of networking. Although their methods could be questionable, the ideas are good.
Step 1: Forge a bond. Share a memorable fact about you that can lead to an interesting conversation
Step 2: Gather info. Share a resource or an idea in order and you will most likely get the same
Step 3: Know your exit strategy. Know when to end the conversation and meet other people in the room.
I would like to add a fourth step: Follow up or die. The real connection starts happening after the initial meeting so don’t let all the business cards you’ve collected sit in your pocket. Continue the conversation and get a relationship started.
I knew I had to share this clip with you. So I clipped the scene, got it up on YouTube and here it is for your viewing pleasure.
I love this, Peleg, especially the "networking police" who arrest someone for "failure to chitchat."
I prefer that last line of Betty's: "Let's just talk like humans."
Posted by: Ilise Benun | January 30, 2009 at 08:25 AM
This is fantastic! A lesson in networking from Betty!
Posted by: Deidre | January 30, 2009 at 01:04 PM
Good stuff. I agree with Ilise, the last line is golden!
Abe
http://www.thesoulcreative.com
Posted by: Abe | January 30, 2009 at 05:28 PM
Though they differed a bit from the MM message, this episode made some important networking strategies memorable. If it was strictly by-the-book it wouldn't be so funny. I was thinking of you and Ilise while watching this!
Posted by: Susan Mathews | February 02, 2009 at 10:48 AM
There are some amateur internet marketers that think about renting domain names for promoting their sites. Well honestly it’s a bad plan but it also can be a good business idea.
Posted by: Jeff Paul Internet Business | February 16, 2009 at 02:29 AM
i loved this clip! i have a networking event tomorrow and now i can have a bit of 'betty humor' in my head as i mingle! thanks!
Posted by: velvette de laney | March 11, 2009 at 07:35 PM