2009 Can Make You Stronger

As we start 2009, I am thinking about the challenges ahead.

I've been hearing lately from many creative professionals who relied, during 2008 and before that, on word of mouth and a couple good clients. Now, not so suddenly, the pipeline is empty. So they're starting to put a business development foundation (i.e. a Marketing Machine) in place.

It's not too late, that's for sure. And if you already have one in place, you're ahead of the game. Early 2009 is going to be an important time to rev it up.

If you need business now, here's what to do: network your butt off and pick up the phone.

These two tools are the most proactive ones available and they will bring you into direct contact with people who may need your services.

When deciding who to call, start with everyone you know. The relationships you have already established will lead you more quickly to available work because you won't need to waste time introducing yourself and building trust from scratch.

I am convinced that this year has the potential to make a lot of us much stronger.

(And if you want help, check out our new 2009 Grow Your Business Marketing Plan + Calendar and online and in person Marketing Mentor Groups to keep you accountable. They get started the week of January 19. Details here.)