Must-do weekly marketing
I'm updating the Grow Your Business Marketing Plan + Calendar for 2009 and I need your help.
One reason for the plan is to make sure the most important marketing tasks are on "paper" and top of mind, so that when things get busy, you don't drop the ball with your marketing. Because you know what happens then...you forget what you're supposed to be doing and before you know it, Feast or Famine sets in.
So my question to you: what are the top 3 marketing activities that you do (or know you should do) every week?
1) Reach out to existing clients
2) Identify new prospects (Cold calls-Yikes!)
3) Attend targeted networking events
These are the three that I know I should be doing, in addition to keeping up with my newsletter, website, blog, etc. And yes, it would be helpful to have a daily or weekly checklist: Did you call 3 clients today?
Posted by: Mistina | December 01, 2008 at 06:39 AM
Send Thank you cards to existing clients.
Send Referral Reward gift to referrer.
Send Welcome Kits to new clients.
Send Tom's Tuesday Tips via email
That is 4, is that OK?
Tom Larsen
Posted by: telarsen | December 01, 2008 at 10:22 AM
I think a quick phone call or email works out very well.
Oh as an aside, I love the blog. The picture next to each post, really personalizes it. Great!
Posted by: Chris Mueller | December 01, 2008 at 11:03 AM
• Followup with prospects and clients regarding projects that are in the pipeline, proposals that are still out, etc.
• Identify new prospects and potential project work from existing clients;
• send out my monthly newsletter.
Additionally, a couple of my housekeeping tasks include keeping my work updated on the website, posting blog entries, and attending at least two networking events a month.
Posted by: Dani Nordin | December 01, 2008 at 11:50 AM
-look for networking opportunities
-follow up with those you met there
-get the e mails into the follow up machine
Can you guess I just got back form one!
Posted by: Jennifer | December 03, 2008 at 12:07 PM
Great question!
1. Connect with customers and prospects
2. Read industry publications on your industry and your client's industry to stay up to date on key trends
3. Blog
Posted by: Kristen | December 05, 2008 at 11:23 AM
- Get in touch with clients and prospects (via phone or via e-mail)
- Post something new on my website
- Revise my Google Adwords campaigns
Posted by: Madla | December 05, 2008 at 02:38 PM
First, I'd say make sure that you allot 1 hour per day. If you aren't booked solid yet, use even more time for marketing.
1. Introduce two people who are relevant to each other in some way, whether business or personal.
2. Keep a list of 20 people that you want to directly reach out to. Perform one act of direct outreach every working day.
3. Send a card everyday. Send a thank you, an unexpected card to a client, past client, referral partner, etc.
Posted by: Wil B. Hart | December 10, 2008 at 02:00 PM
1. Check in with clients I haven't talked to lately (usually via email)
2. Send Thank You cards (or add names to my list of people to send cards to)
3. Work on articles or research for my next e-newsletter issue
Posted by: lidia varesco design | December 13, 2008 at 08:07 AM