What kind of marketing materials are effective?
A couple of weeks ago I was invited to sit on a panel of design experts and talk marketing and self promotion at the big AIGA Promo Show. This Orange County event drew top talent from the area and was moderated by Bryn Mooth, editor of HOW magazine. Check out this 8 minute clip of us discussing what kind of marketing materials are effective and what works for leave behind? I promise some interesting ideas and insights. More clips coming soon!

Thanks for the great advice. I especially took note of Petrula's comment that your website should say where you are located (I realized I hadn't included that on my own website!)
Posted by: lidia varesco design | November 15, 2008 at 05:37 PM