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  • ILISE BENUN is the founder of Marketing Mentor, and has been teaching people to promote themselves and their services since 1988. Author of 4 books and many, many more articles, Ilise has been self-employed for all but three years of her working life.

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  • DEIDRE RIENZO is a copy writer who helps small business owners turn their ideas into words. She partners with web designers to create simple, compelling, and keyword-rich website content for their clients. The Marketing Mentor program is the driving force that has helped Deidre grow her business, and she blogs about her experiences, adventures, and struggles here at the Marketing Mix.

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November 07, 2008

What kind of marketing materials are effective?

A couple of weeks ago I was invited to sit on a panel of design experts and talk marketing and self promotion at the big AIGA Promo Show. This Orange County event drew top talent from the area and was moderated by Bryn Mooth, editor of HOW magazine. Check out this 8 minute clip of us discussing what kind of marketing materials are effective and what works for leave behind? I promise some interesting ideas and insights. More clips coming soon!

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Comments

Thanks for the great advice. I especially took note of Petrula's comment that your website should say where you are located (I realized I hadn't included that on my own website!)

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