What are you doing to weather the storm? Feedback needed!

Although our economic climate is changing and we’re facing some uncertain times, many creative agencies are still thriving. I’m writing an article for an upcoming issue of HOW magazine and would love from you about what you are doing, or what you set in place, to weather the storm. Are you doing anything different with your marketing? Are you managing your finances in new and creative ways?

Email me your thoughts (peleg AT marketing-mentor DOT com) and you just may see yourself featured in the article!

Comments

[Jennifer]

Hi Peleg,

I have to admit this one has me scared. Our business is 10 years old but has never been hit with a recession - not sure Canada will get hit a hard but still I'm worried. I have definitely looked at where we can cut but I have spent more money in October and November on marketing then ever before and will continue to do so.

I have hired 2 different writers plus work with Ilise, we're redoing our web site and our logo and are continuing to brainstorm ways to market in 2009.

I wish my marketing efforts had been farther along when this all hit - but I can only be thankful that we did get serious about it when we did and aren't starting from scratch.

As much as I am scared I'm also pretty excited about getting my machine rolling no matter what the economic climate.