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  • ILISE BENUN is the founder of Marketing Mentor, and has been teaching people to promote themselves and their services since 1988. Author of 4 books and many, many more articles, Ilise has been self-employed for all but three years of her working life.

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  • COLLEEN WAINWRIGHT, a.k.a. "the communicatrix," is a Los Angeles-based writer/designer/consultant who helps entrepreneurs define and market themselves. She is a devoted adherent of the Marketing Mentor program as well as living proof that by gum, the stuff actually works.

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« Marketing Mentor in Toronto 10/30 | Main | Excellent ideas from my market »

October 21, 2008

How business-like is your business portrait?

As much as I like using photos of me with my dog, Charlie, they're not really appropriate for business.

We all know that with so much online networking -- LinkedIn, Facebook and more coming -- a good professional portrait is a must-have marketing tool these days.  Is yours showing you in the best light?

If not, check out photographer, Michael Robinson's Business Portrait Day in New York City on October 28.

Check out the details here.

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Comments

Hey Illise, that's a good question. As much as I hate to have my own mug out there, I am doing it more and more. And it is interesting what biz people are putting up as their "so called" business portraits. I think these days people want to see your personality come through on your "business portrait". So you have to find that balance between looking professional, but not too formal.

I hired a photographer to do some shots of me in a coffee shop below my office. I have heard good feedback from clients and colleagues (am I blushing?) that say it's professional, yet I am approachable...more being myself and not too formal.

So I'm hoping it's doing the job it should be.

One with coffee cup (http://biznik.com/members/bob-dunn), very Seattle/Northwest of me, and another without (http://www.marketingyoursmallbiz.com).

Those pics are great, Bob. And my favorite is with the coffee cup.

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