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  • ILISE BENUN is the founder of Marketing Mentor, and has been teaching people to promote themselves and their services since 1988. Author of 4 books and many, many more articles, Ilise has been self-employed for all but three years of her working life.

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  • DEIDRE RIENZO is a copy writer who helps small business owners turn their ideas into words. She partners with web designers to create simple, compelling, and keyword-rich website content for their clients. The Marketing Mentor program is the driving force that has helped Deidre grow her business, and she blogs about her experiences, adventures, and struggles here at the Marketing Mix.

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« How a strong idea can take you up the steepest hill | Main | CFC as diving board/kick-in-the-pants »

August 27, 2008

We've revamped the Marketing Mentor Web site

As with most web sites, the revamp and update to the Marketing Mentor site has been in process for several months, but it just went live in a soft launch and we want to know what you think. So please post your comments about what works and what doesn't, from any point of view you want to address it.

Here are some highlights of the new site:
1. Check out the "Team" in the "About" section -- Marketing Mentor is growing and now, in addition to me, Peleg and our two incredibly valuable virtual team members (Colleen and Deidre), we've included our two favorite creatures: Charlie and Sabrina, complete with official bios and photos.

2. Expanded Suite of Services  -- for both "solopreneurs" and small business owners, we have expanded our offerings to include not just the one-on-one mentoring, but also the "solopreneur track" and "principal track," plus on-demand coaching, when all you need is a few questions answered.

3. Biz Bits from Peleg -- in addition to the Quick Tips that I send out, Peleg is launching his own regular "bits." You can see a sample and sign up for them here.

4. More testimonials! We believe you can never have too many testimonials, so that page on our site just keeps getting longer and longer. If you want to read what people just like you have learned and accomplished by working with Marketing Mentor, check out their own words.

We have many people to thank, including Marketing Mentor client, Jonathan Cleveland of Cleveland Design ( ), who designed the look and feel of the site and Audra Keefe of Orange Bike Design, who patiently implemented everything, through several rounds of revision.

So what do you think? Please give us your feedback.

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Comments

I think the design looks fantastic and the site is very easy to use and navigate! Job well done!

The only things I would change:
Your headers/subnav look very pretty but are bad for SEO. Also I think your blog should be seamless with the rest of your site instead of opening in a new window with a new look.

Thanks for the kind words and comment about the blog. That's next on out to-do list before the official launch of the site....

Love the new site design! Very clean and well organized. Great to see you've added new services too. Something for everyone.

I agree with Laura that the headers (especially on the content pages), while they look great as images, might be better as text. When I clicked on one of the pages, I was a little confused because it took a minute for the page to load the sub navigation and page title at the top. As a designer, I understand why you did it that way, though. Not much you can use in the way of typefaces for the web.

One more thing - I love that the dogs are part of your team! I remember a blog post on that subject earlier. I think I may need to follow suit and post a picture of my master networker, Maddie.

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