Good moves in a not-so-good economy

In case you missed this week's Quick Tip from Marketing Mentor, I offered a copy of an article I wrote recently called, "Marketing in an Economic Downturn."

Here's the beginning...

Things don’t look good on the economic front, that’s true. But our business is thriving. And the clients we work with – designers, copywriters, consultants and other solopreneurs – are all continuing to get new work, new clients, new opportunities.

How? It’s not that we are not affected by the economy. It’s just that we aren’t letting it get in our way.  And, to be specific, we are ramping up the marketing. That is my best advice for an economic downturn: reach out to more people than ever, go to more networking events than ever, be flexible and find the places in the economy -- and in your market especially -- where there is growth.
What are you strategies for marketing in an "economic downturn?"

(P.S. If you'd like a copy of the entire (2 page) text, send an email message to ilise AT marketing-mentor DOT com with "downturn article" in the subject line and I'll send you a copy.)

Comments

[Sharon]

Five years ago I wouldn't have necessarily thought of myself as a big "people person," but running a business for the last five years has certainly changed that. Although I'm not the most outgoing person I am definitely better at connecting with people. I really think a lot of that has to do with being a good listener. Going in to meet with a prospect for the first time I end up doing more listening than talking, and it's worked well so far!