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  • DEIDRE RIENZO is a copy writer who helps small business owners turn their ideas into words. She partners with web designers to create simple, compelling, and keyword-rich website content for their clients. The Marketing Mentor program is the driving force that has helped Deidre grow her business, and she blogs about her experiences, adventures, and struggles here at the Marketing Mix.

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July 17, 2008

The nexus between organization and promotion

One thing a lot of people don't know about Ilise is that her roots are in professional organizing. I forget it myself, since she's so good at marketing, self-promotion and helping other people get a handle on their own tasks in those areas.

But a quote of hers for a story in this recent edition of The Oklahoman reminded me of the link between one and the other. She talks mentions that she "consistently found information on self-promotion at the bottom of piles of paper that people saved." Clutter was literally getting in the way of her clients' ability to promote themselves—and, I'm sure, a lot of other tasks.

I struggle with staying on top of things myself. On the one hand, I'm a huge fan of organizing as an art or even a science; on the other, I'm really abysmal at the day-to-day practice of staying organized, and implementing my tools and systems to actually get my work done.

I'm wondering if I'm alone in this, or how alone I am in this. Are you organized? Do you use your skills in service of work? Or do you get a lot of stuff done, self-promotion and marketing included, despite being disorganized?

(Thanks to Kay Stout for the heads-up on the article.)

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Comments

Hi Colleen,

I always told myself that messiness was the price I pay for having the creativity gene. But deep down, I know that's just an excuse.

It goes in waves for me. I'm on top of things and then all of a sudden I look around and there are literally layers of stuff on my desk. The strange thing is that when I clean up, those are the times I seem to lose things!

So I guess you could say it's organized chaos.

Hi Colleen,

I'm a mixed bag of disorganization, self-defeatism, and laziness with a smattering of confidence and many creative and marketing abilities. Some how I get stuff done in spite of my short-comings. However I find that I do much better at helping someone else market themselves or their product than I do for myself. What's with that? I often feel like the great auto mechanic whose own car sits up on blocks waiting to be fixed!

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