How I helped an agency give back

Last Thursday I was invited to present a talk to a group of freelancers here in Los Angeles.

The evening was sponsored by Artisan Creative, one of the leading  creative staffing agencies in town. The idea for this event came out of a lunch date I had over four months ago with Jamie Douraghy, the founder of the agency. I gave Jamie a copy of our new book and he was so impressed with the book that he immediately wanted to create an event around it. He thought it would be a great gesture to give a copy of the book to each of his talented freelancers who are signed with the agency.

Now, you may think that helping freelancers grow their own business could ultimately hurt his business down the road—after all, he needs this talent for his own business—but Jamie is a smart man. He knows the power of networking and good relationship. He is genuinely interested in helping others grow and succeed. He knows that other people’s success will only inspire more success for his business.

He invited me to give a talk to all his current and past talent that has been signed up with Artisan. I was impressed to see a nice turn-out considering there was a Lakers game on at the same time. Putting on this event was an internal marketing effort for Artisan. It created a stronger relationship with their talent and gave an opportunity for creatives to network and improve their business skills.

Thanks a million to Jamie and the Artisan staff for planning such a great evening. It’s no wonder they are the best at what they do!

Comments

[Melissa Kojima - Artist in LA LA Land]

I like that Jamie, the founder,knows when he helps others, he's helping himself too. It's such a novel concept in a still dog eat dog world of business ideology. When others are empowered, he doesn't lose his own, it only augments it. Thank you, Peleg for sharing such a great example.

[Colleen Wainwright]

I agree, Melissa. And it's the real deal, too. Meet the man once and you can feel the genuine, grounded niceness he walks around in.

Great kind of guy to have in this business. Any business. Hell, great guy to have around, period!