What we're about

  • The Marketing Mix is the official blog of Marketing Mentor and the community that's sprung up around it.
  • We're devoted to helping small business owners, freelancers and independent professionals grow their businesses into thriving enterprises.
  • Feel free to join in the conversation: leave a comment, send us an email. Or, if you're an MM client, past or present, with the blogging bug and/or great stories to share, let us know—we're always on the lookout for guest bloggers!

Newsletter

LinkedIn

  • Ilise on LinkedIn
    View Ilise Benun's profile on LinkedIn
  • Deidre on LinkedIn
    View Colleen Wainwright's profile on LinkedIn

The Mix Master

  • Featured in Masters of Consulting Interviews
  • ILISE BENUN is the founder of Marketing Mentor, and has been teaching people to promote themselves and their services since 1988. Author of 4 books and many, many more articles, Ilise has been self-employed for all but three years of her working life.

    More about Ilise here.

The Mix Mistress



  • DEIDRE RIENZO is a copy writer who helps small business owners turn their ideas into words. She partners with web designers to create simple, compelling, and keyword-rich website content for their clients. The Marketing Mentor program is the driving force that has helped Deidre grow her business, and she blogs about her experiences, adventures, and struggles here at the Marketing Mix.

Guest Mixers

Powered by TypePad

« Mailing list marketing made (a little) simpler | Main | Marketing Mentor on the road »

November 02, 2007

Can corporate-style models help solopreneurs?

Despite having 10 years of corporate life under my belt from my career beginnings, I'm about as tightly structured as a caftan. (Which is, for the uninitiated, not very.)

So why do I find myself taking on more and more responsibility in Toastmasters, one of the most structured, hierarchical organizations in existence today?

Quite simply, the benefits outweigh the drawbacks. No, I'm not thrilled with their predilection for parliamentary procedure. But the opportunity to practice communication and leadership skills is unparalleled at that price point (YMMV, but low, overall--international dues are just $27 per six-month term.)

If you had told me 10 years ago that I'd sign on as president of a club, I'd have laughed: I was an individualist, a lone eagle, with no use for groups. Hell, if you'd told me 10 months ago that I'd sign on to assist struggling clubs in shoring up their membership, I'd have laughed even harder: I was in this to improve my skills, not those of a group of strangers.

But over a year into the proposition, I am seeing the value of collaboration in new ways. Yes, many of us choose to work outside traditional corporate structures. It doesn't mean those structures can't benefit us in other ways, and that we can't add to the equation with our hard-won, lone-eagle skills. I've been able to extract a good deal of benefit from my affiliation; I feel equally fortunate to be able to "infect" the other side with some of the improvisational skills I've learned from flying solo.

If nothing else, it's a good reminder that most of the world doesn't live the way we do. And how useful can we be to our clients if we lose touch with their day-to-day world.

Do you keep a hand in the corporate world? Have you found it useful in ways you didn't expect? I'd love to hear of similar--or different--experiences.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451e4d169e200e54f77fb0b8833

Listed below are links to weblogs that reference Can corporate-style models help solopreneurs?:

Comments

I find my corporate-style skills and approaches are hugely valuable. "Corporate-style skills" doesn't mean bureaucratic, aloof, or overly formal. It does mean I bring sound, thoughtful practices and high standards to my work, which actually helps build trust, provides positive structure, and even inspires clients to improve their own work processes (often in areas unrelated to the project at hand). Plus, many people in start-up or growth mode have strong corporate skills and backgrounds of their own and they appreciate that level of professionalism in their current endeavor. It makes everyone feel they're "in the game."

This is an interesting lesson, and one that I'm set to learn myself - I just signed on as the VP of Marketing for a networking group I've been involved in since starting my business 2 years ago. I'm a bit nervous about it, to be honest, as I'm pretty far out of the "corporate" world by now.

But certain things I have taken from the corporate life, and they've stuck with me - particularly the way I organize jobs and track time and finances. The systems I created for my everyday operations have proven tremendously helpful not only in making sure I get paid (and on time!), but they've helped me evaluate whether I'm charging too much or too little for my services; plus, I've been able to confidently raise my rates, as I now know pretty well what goes INTO a project, as well as how long it takes me on average, and what that work is worth.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Subscribe!

Google™ search


  • www
    The Marketing Mix

The Tagline Series

Etc.