Should you be blogging

Here's a very realistic article by Sarah Needleman from the special section on Small Business in Monday's (8/20/07) Wall Street Journal. It outlines all the different ways people are actually using blogs to market a business and it emphasizes the real time commitment required to make it work, helping you answer the question, “Should I be blogging?”

(BTW, in the Marketing Mentor Store we have a download that offers a lot more nuts 'n bolts on the process, featuring an interview with our own Blog Mistress, The Communicatrix, Colleen Wainwright. Check it out.)