Do It Yourself SEO

As small business owners, we're expected to wear many hats. But some are easier to wear than others. I have some idea of what makes good marketing sense or how to write a newsletter; when it comes to more technical things outside my purview, I'm a little leery of jumping in. I have visions of the electronic version of me working on my home electrical or plumbing system—general mayhem, followed by calling in the experts.

But this Monday's Wall St. Journal has a great article on how to optimize your site for search (brrr...SEO...) that sounds almost...not hard.

If you're looking for a little side project this Labor Day weekend, maybe you should check it out and get your (DIY) nerd on.