From networking to blogging to self-promotion

Lea Ann Hutter, a Marketing Mentor friend and client, recently blogged about her experience putting together an AIGA "Shop Talk" event here in Los Angeles on branding for designers.

It's a great example of good blogging in that:

• it summarizes the event while giving you a good feel for what it would have been like to be there
• it offers up great tips gleaned from Lea Ann's own odyssey to brand herself as a designer
• it's written in a professional but friendly tone that is clearly Lea Ann's voice, which gives us a good feel for her and thus is great (drumroll, please) branding!

In her email to us about the experience, Lea Ann mentioned that she used the blog post to follow up with people she met with at the event. Way to be a meta-self promoter!