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  • ILISE BENUN is the founder of Marketing Mentor, and has been teaching people to promote themselves and their services since 1988. Author of 4 books and many, many more articles, Ilise has been self-employed for all but three years of her working life.

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  • DEIDRE RIENZO is a copy writer who helps small business owners turn their ideas into words. She partners with web designers to create simple, compelling, and keyword-rich website content for their clients. The Marketing Mentor program is the driving force that has helped Deidre grow her business, and she blogs about her experiences, adventures, and struggles here at the Marketing Mix.

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« Taking the mystery out of your business | Main | How to grow your business »

July 27, 2007

And the winner is.....

I know you've all been waiting with bated breath to find out which tagline we've chosen. So we won't make you wait any longer.

And the winner is...

Our current tagline: /teaching the art of marketing and self promotion./

You see, we don't want to rush into anything. So for the purpose of reprinting my business cards, we have decided not to make any changes to the Marketing Mentor tagline.

This is, in part, because of how many people prefer our current tagline to the other options we proposed.

The reality is, Marketing Mentor continues to evolve and we're very excited about all the ideas we have for expanding and growing the business, which was the impetus for a new tagline in the first place. But we still have lots of discussing to do before we determine where to focus. So all the feedback we got from all of you will be thrown in the pot for these bigger positioning questions. (Peleg assures me that the tagline will come easier after that.)

In the meantime, we will also be doing a revamp of our main web site, so we're open to any feedback you have on marketing-mentor.com.

We'd like to know:

  • what works and what doesn't
  • what's missing
  • what would make you come back to the website on a regular basis?

Thoughts?

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