Time

How much time should you be spending on your marketing?

That's a question I discuss with every client, especially when the marketing starts to work and the work starts coming in and the need to market feels less urgent (which is what happens when you start marketing your services regularly).

Lots of people assume that once you get your brochure out or get their web site up, you can cut back on the marketing. But that's not true.

That's when you should definitely not stop, in only to prevent the Feast or Famine Syndrome from setting in.

Some people have dedicated Monday as Marketing Monday. Anyone out there have another system in place that works?