More on home page optimization

Continuing the discussion about homepages, today I was talking with a client about search engines and he mentioned that his homepage, while clean and concise, doesn't have enough text for the search engines, which give better rankings for more keyword-rich text.

That made me remember a technique I saw used a while back. It's a homepage that looks like it doesn't require scrolling, but if you do scroll, you see that there is plenty of text there, but that text is for the search engines.

The site is here.

And there's a great article from Heather Lloyd-Martin about how to write keyword-rich homepage copy, here.