SEO, simplified

While catching up with my blog reading over the holidays, I caught this excellent post on Search Engine Optimization by Marketing Mentor client Joan Damico on her blog, Integrated Marcom Minute.

As Joan says, "Copywriting for SEO is really a frame of mind. You have think like a search crawler and write with that strategy in mind."

She gives lots of good, clear advice, making the post a great how-to resource for something you may not have thought about but that can seriously help raise your profile with a potential client coming from a search.