No time to market your services?

I wonder: Is it really a question of time? Because marketing really doesn’t take as long as you imagine it does, especially if you have a system in place and you know what needs to be done. All you have to do is set aside time to do it, maybe an hour a day -- even a half hour is usually enough.

I think the issue is attention -- you don't have the right type of attention to market your services. Because marketing certainly requires a different quality of attention than what is required to do your actual work, no matter what it is. I call the type of attention needed “the marketing mindset” and it’s one of the fundamentals we teach in the Marketing Mentor program.

Momentum is the other issue. Even if you have the Marketing Mindset from time to time, it's hard to recapture it when your marketing is done once in a while, without any continuity. The Marketing Mindset is fleeting when you have to start from scratch each time. You lose any momentum you may have had before.

Comments

[Scott Souchock]

Agreed, marketing does require a different type of attention, as does billing/bookeeping, design, production, and learning. It's challenging doing it all by one's self. One of the strategies I'm working on is defining a protocol for each of the domains, standards or procedures if you will. I do these things anyway but having written steps of things to do or to consider will help keep me focused and efficient. I also have to keep reminding myself that I don't need to respond to every e-mail as it comes in or answer the phone every time it rings: they may or may not be important but keeping the larger perspective is paramount.

[Vicki Lynne Morgan]

Marketing is a process that takes time and constant attention in order to attract and retain customers and to get the qualified referrals you seek. Many years ago I wrote an article entitled, MARKETING IS A STATE OF MIND. Check it out on my website.